Most of us began worrying about our membership loses with the publication of Dean Kelly's Why Conservative Churches Are Growing (Harper & Row, 1977). Kelly's thesis, as best I remember, was not simply that conservative churches were growing because they were strict and conservative (although their relatively high demands upon their members was a positive growth factor) but rather because these churches kept themselves energetically focused on the main business of religion -- making meaning for their members. When churches become distracted, seeing themselves as just another volunteer service organization, or one more friendly social club, they decline. The business of churches, said Kelly, is meaning in God.
In the succeeding years, we pastors were deluged by studies and books on church growth and decline. Some said Kelly had neglected certain sociological factors; that he had made too much of the intellectual/theological basis for church growth. They pointed out that the mainline protestant birthrates had declined since the 1950's. Most mainline growth comes through births to members, therefore the decline.
Then a book by C. Kirk Hadaway and David A. Roozen, Rerouting the Protestant Mainstream: Sources of Growth and Opportunities for Change (Abingdon, 1995) showed the fruit of decades of studies of church growth and decline. As their title shows, Hadaway and Roozen, two distinguished observers of the mainline church, tried to get beyond analysis and more toward positive prescription.
We live in a buyer's market, as far as religion is concerned, say Hadaway and Roozen. And that's not completely bad. Having had a virtual monopoly on American religious life, today's mainline protestants must now adapt to a consumeristic culture where people shop for a church, where people demand quality, and where people drop their church if it doesn't meet their demands.
Too often those demands are identified as an upbeat worship service, a clean nursery, a big parking lot -- which are important factors. However, Hadaway and Roozen highlight a demand that echoes some of Kelly's earlier claims. They say that, when all the factors are studied, "the key issue for the churches seems to be a compelling religious character...not whether the content of that character is liberal or conservative" (p. 69).
For some time I’ve believed that Mainline Protestantism is in trouble because we provided people with the theological rationale not to go to church. We gave them a theology of secularity. Hadaway and Roozen seem to agree. Church cannot be a sanctified form of Rotary. We must clearly, intentionally, relentlessly be determined to be a place where we meet God and God in Jesus Christ meets us.
Hadaway and Roozen tell the delightful story of a Roman Catholic congregation that opened their worship with a time of friendly community and handshaking. The priest said, "It would be a shame to leave here without knowing those around us."
Then, with a twinkle in his eye he said, "It would be a much greater shame to leave here without knowing God!"
The congregation erupted into applause as if to affirm this is the reason why we are here.
Hadaway and Roozen are explicit:
"To grow and to continue growing, it is necessary for each mainstream church to
become of vital religious institution, vibrant with the presence of God. It must
develop a clear religious identity, a compelling religious purpose, and a
coherent sense of direction that arises from that purpose" (p. 86).
A strong sense of identity and a compelling vision are the two essential characteristics for a vibrant congregation. Hadaway and Roozen are critical of Kelly and others who believe that high demands, conservative theology, or strict expectations are the key.
We desperately need leaders, say Hadaway and Roozen, leaders who are dissatisfied with decline, who refuse to bow to sociological determinism, who emphasize the distinctive, spiritual, God dimensions of church.
Halford Luccock, that great teacher and preacher, told the story of the Methodist congregation, somewhere in the remote Dakotas, who suffered a severe blizzard one winter. The snow was high. Even the mail did not get through for a week. That meant that the pastor and congregation had no clue what was the denominational emphasis for that week. They did not if know this Sunday in February was United Nations Sunday, or the Festival of the Christian Home Sunday, or what. So, said Luccock, the pastor strode embarrassed before the congregation that Sunday and said that, "In the absence of any other reason for gathering today, we'll just worship God."
William H. Willimon